creative rationale
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More specifically, the Brand’s main deliverables can be summarized to photovoltaics applications and engineering solutions. All in all, JIMAR aims to offer a new – holistic approach to the needs of every client from the initial project research to its successful completion. Based on the above, JIMAR’s Brand couldn’t be anything less than innovative and bold.
Driving inspiration from the Brand’ s main archetype -“The Creator”-’
the design brings out the internal need of “The Creator” to give new
ideas to the world and create structure by bringing something that didn’t previously exist into being.
Created by combining all the above to logomarks that are bold by nature, binding simple symbols with geometrical shapes in order to represent buildings
and construction elements in their most abstract version.
