Join

way to live

Thirsty for freshness? So are we! This is why we created JOIN. A lively project for a better life,a project that supports energetic people, “thirsty” for action, people who want to drink life to the lees!

Creative Rationale

“Union” and “vertical movement – sense of falling” are the two main pillars of inspiration for the design. “Union” is expressed by contact. The contact of each letter with the next, stating in an unconventional way the core brand value expressed as “JOIN”. At the same time, “vertical movement” mimics linearly and subtly the movement of fruits and vegetables while entering the bowl, glass or blender. In this way, the connection of the brand with the basic menu ingredients is also depicted.